Why mobile should be an integral part of the Shopper Journey

And why supermarkets and other retailers should have an app to support that

Alibaba published a video not long ago and showcased their ‘online-driven’ shopper journey. With already thirteen ‘connected’ stores, Alibaba is looking for more opportunities. A great example of how retailers can benefit from making the mobile phone part of the shopper journey.

Here’s the video (3 minutes):

As you can see in the video, it’s not only having the connection with the phone that’s applied, brand experience also has been given a boost by servicing the customer both from home and in the store with rich information and inspiration and ordering in store and from home.

But, just how does the mobile phone enhance the shopper journey? A few take aways from Alibaba’s approach:

• customers get product info, with suggestions for similar products you might not have thought of
• the app provides recipes based on products you select, so you know what to eat
• ordering of products delivered to your customer’s doorstep becomes possible
• checking out in-store purchases is faster because of built-in payment options and self scanning

As a mobile specialist, Nakko provides mobile solutions to supermarkets and other retailers to support them in delivering their customers a perfect shopping journey, and more. And we provide our solutions as modules, allowing a step by step approach for retailers. Do you want to know more about how Nakko can help, contact us for more info.

Photo: Wiki Commons.